Description
Full color 9 1/2″ x 13 1/2″ ad for the Kelvinator Model KPC Refrigerator. This ad asks “Why put is with messy hand defrosting?” and answers that “Now you can trade for this Feature-Filled Kelvinator with ‘Magic Cycle’ Defrosting for less than $3.53 a week”. According to the ad, “Magic Cycle is the safer, simpler, automatic defrosting system that’s so effieient frozen foods stay far below freezing during the brief defrosting cycle. Choose any one of 4 brilliant all-new ‘Magic Cycle’ models…and say goodbye to messy hand defrosting for good”. The text in this ad says that “It doesn’t cost a lot of money to have the finest. You can trade in your old too-small, outmodeled refrigerator on this roomy new Kelvinator with every convenience feature you’ve ever wanted…and surprise yourself at how little actual cash it costs. And then you’ll wonder why you ever put up with those old inconveniences. You’ll find that Kelvinator’s ‘Magic Cycle’ Defroster frees you forever from the mess and bother of hand defrosting. You’ll learn how you can take full advantage of frozen food savings with Kelvinator’s big, across-the-top freezer. You’ll see how Kelvinator’s Roll-Out Dairy Shelf, Built-In Butter Chest and Shelves-in-the-door put an end to blind groping for often-used foods. You’ll discover that Kelvinator’s twin ‘Moisture-Seal’ Crispers keep fruit and vegetables garden fresh for days and days…and Kelvinator’s compact Cold-Clear-To-The-Floor design gives you more than 9 cubic feet of refrigerator space in less floor space than your old fashioned ‘6’. Then, as years go by, you’ll experience the dependable, trouble-free, economical operation that will provide the final proof that you were wise in choosing a Kelvinator. This is an offer you can’t afford to pass up”.
Source: June 1, 1953 Life magazine.
