Description
Black and white 5 1/4″ x 13 1/2″ ad for Kellogg’s Corn Flakes. This ad starts off with a mother saying “Let me tell you why Jimmy is doing better at school” and then goes into a four-frame cartoon. In the first frame, Jimmmy is sitting there at the breakfast table and he says “Aw Mom, do I have to eat breakfast?”. In the second frame, Jimmy is sitting, very sleepily, in class and his teacher stops and says, “Pay attention, Jimmy!”. In the third frame, entitled “Next Day”, Jimmy is at the breakfast table again and his mother is telling him, “Here’s something you’ll like, Jimmy – Kellogg’s Corn Flakes“ and, he says, “Gosh, they’re good”. In the fourth and final cartoon, Jimmy has turned in a report and his teacher, after reading it, says “A fine report, son. Eating a good breakfast does help”. At the bottom of this ad, it says that you should “Switch to something you’ll like!” and, then says, “What a flavor! What crispness! What freshness! When you taste these golden toasted flakes – either plain or with fruit – you’ll see right away why they have long been America’s best-liked ready-to-eat cereal. Get a package tomorrow”.
Source: October 28, 1940 Life magazine.
