Description
Full color 9 1/2″ x 13 1/2″ ad for their healthy Concentrate cereal. Pictured in the ad are all four sides of “The little gold box” along with information about “How it helps you balance your diet every day without a single chart”. By showing you all four sides of the box you get to “Read what’s in it”, “Read what it is” and to “Read how to use it”.
Source: March 22, 1963 & November 1, 1963 Life magazine.
