Description
Full color 9 1/2″ x 13 1/2″ ad that is so anxious for you to buy Kellogg’s cereals that they are offering you Free Milk Money in the form of a quarter to sway your judgement while in the shopping aisles. Pictured in the ad is a breakfast table with a bowl of cereal covered with strawberries and boxes of Rice Krispies, Special K and Corn Flakes. These are the magic cereal that by sending in two box tops you will get a quarter coming back to you to help with the purchase of your milk. The text mentions that you can “spend it however you like – but what better way than for milk?”
Source: May 25, 1962 Life magazine.