Description
Three color 10″ x 13″ ad for Kellogg’s Special K breakfast cereal that is mostly an informational treatise on “How the Special K Breakfast can make your weight-control program work”. Other than the picture that shows a box of Special K cereal (in a red box) around a breakfast table with a mug of milk, a bowl of cereal and a cup of coffee, the ad is filled with text. The headline says that “You can start off with a satisfying protein breakfast that supplies fewer than 240 calories. And it tastes so crisp and good you can continue with it comfortably over many weeks”. The text continues under the sectional headings of “A Normal Kind Of Meal”, “Quick As Instant Coffee” and “Moderation Is The Answer”.
Source: March 9, 1962 Life magazine.
