Description
Full color 9 1/2″ x 12″ ad for their Rice Krispies, also available in their Variety Pack. The ad has a drawing of a bowl of this cereal topped off with raspberries and shouting out its song of Snap! Crackle! Pop! as the milk has been added. The ad urges you to “Hear Rice Krispies!” and claims that this cereal is “just one ‘star’ in Kellogg’s Variety Package“ which is shown near the bottom of the ad. It talks about the seven different varieties available in each package and claims that “Picking your own better breakfast is packs of fun!”. At the bottom of the ad are the Snap!, Crackle! and Pop! guys stretching out a banner and altering it to say “Mother Knows Kellogg’s Best!”.
Source: June 27, 1949 Life magazine.
