Description
Full color 9 1/4″ x 13″ ad for Kellogg’s Rice Krispies. The ad has a picture of milk being poured from a pitcher into a blue bowl filled with Rice Krispies and berries. The ad headline claims this is “Today’s way to get the honored goodness of rice” and there is an oriental pair of words for “Rice” in the upper left-hand corner along with the statement that it is “One of the world’s most nourishing grains”. The text contains a short poem about rice being well-used in the ancient world of China and now it is being used by Kellogg’s. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: July 16, 1963 & August 23, 1963 Life magazine.