Description
Full color 4 3/4″ x 12 1/2″ ad for Kellogg’s Rice Krispies. The ad says that “All America Cheers ’em…Crisp” and the ad has the three, Snap, Crackle and Pop putting a ball into a cannon that is set up to be like a cannon. It says “Let’s hoist a flag for crispness. Then stand right up and cheer! Rice Krispies’ crackling goodness. Wins millions every year!”. The text says that “Gay as a flag in the breeze! Golden bright as a top sergeant’s buttons! You’ll grow lyrical about Rice Krispies. They have such smacking fine flavor (Kellogg’s oven-popping, toasting and exclusive recipe see to that!) And they’re crisp to the final spoonful. So crisp that you will hear them sound off with their famous triple salute: snap! crackle! pop! Tomorrow – top Rice Krispies with fruit. Tilt the milk or cream. There’s grand eating…the natural vitamins and minerals of milk and fruit…plus the food energy of rice. Order thrifty Rice Krispies“. At the end of the ad it tells us that “Every Kellogg’s Cereal is made of WHOLE GRAIN or is now being restored to WHOLE GRAIN VITAMIN B, value”.
Source: July 1942 Better Homes & Gardens.
