Description
Full color 9 1/2″ x 13 1/2″ ad for their Rice Krispies. This ad has a picture of a breakfast table with a clear bowl filled with Rice Krispies and some slices of banana piled on top. A few more bananas sit on the plate waiting while milk is being poured into the bowl from a white pitcher. The headline calls this a “Civilized way to get the vigorous virtues of rice in the raw” and the text talks about the value of native rice and how much of the nutritional value is lost in the processing. It then claims that Kellogg’s restores everything that is lost and even adds the Snap! Crackle! Pop! for free.
Source: August 11, 1961 Life magazine.
