Description
Full color 9 1/2″ x 13″ ad for Rice Krispies. Pictured is an ornate clear glass bowl that is filled with Rice Krispies and sliced bananas and the cold milk is being poured in from a glass pitcher. The headline, written in an Oriental way, says “Crisp happy breakfast way to get the honored goodness of rice” and the text talks about eating rice in the days of Kublai Khan in the kingdom of Cathay. It talks about the value of eating rice and, instead of Snap, Crackle and Pop, it says that “some who listen closely say they can hear the temple gongs!”.
Source: June 16, 1964 Look magazine.
