Description
Full color 9 1/2″ x 3″ ad that is filled with special information for Kellogg’s Special K. The headline starts off by saying “The Special K Breakfast that fits so many modern diets” that is “built around the low-fat protein cereal that tastes good, too”. There is a rectangular box that is entitled “The Special K Breakfast” and it consists of “4 ounces of orange or tomato juice – or half a medium size grapefruit,1 ounce (1 1/2 cups) Special K with 1 teaspoon sugar, 4 ounces of skim milk and black coffee or tea”. It claims that this will give you only 240 calories. It then claims that “The newer knowledge of food (and of food’s effect on the body) is carefully reflected in the Special K Breakfast. This breakfast is built around a unique cereal food – Kellogg’s Special K“.
Source: August 27, 1963 Look magazine.
