Description
Full color 10″ x 13 1/2″ ad for their Kellogg’s Special K cereal. The photo describes “The Special K Breakfast” and shows it as a bowl of Special K with a box in the center of the ad, a grapefruit, a bowl of milk and a cup of coffee. The ad headline says this is “The quick protein breakfast for common sense weight control” and the ad tells you that “You are looking at a satisfying, solid kind of meal. It starts your day with important complete protein – yet supplies fewer that 250 calories. And it’s quick as instant coffee. The menu is simple: Half a grapefruit – or 4 ounces of orange or tomato juice. 1 1/2 cups Kellogg’s Special K. 1/2 cup of skim milk. 1 teaspoon sugar. Black coffee or tea, The Special K Breakfast was worked out by nutritionists who recognize your need for protein, vitamins and minerals first thing in the morning – as well as a good start on your calorie requirements for the day”.
Source: October 19, 1962 Life magazine.
