Description
Full color 9 1/2″ x 13 1/2″ ad for their Rice Krispies cereal, We see a clear, glass bowl filled with Kellogg’s Rice Krispies which is topped off with two strawberries with replacements sitting on the table. Milk is being poured into the bowl from a glass pictcher as the headline identifies this as a “Civilized way to get the vigorous virtues of rice in the raw”. The text explains that the thiamine, niacin and iron that native rice is famous for is often lost in the polishing process but Kellogg’s fully restores these nutrients to the cereal. It also claims that the Snap! Crackle! Pop! that we are so used to hearing when milk is poured onto this cereal is “cereal talk” meaning “The best to you each morning”.
Source: April 7, 1961 Life magazine.
