Description
Three color 9 1/2″ x 14″ ad for their Special K cereal. The large picture in the ad has a grandfather sitting in his chair with his grandson on his lap trying on his glasses. The grandfather is pointing out the important information on the back of a box of Special K so that this important information is ingrained early. Smaller pictures on the top indicate that, in addition to older people and youngsters, Special K is recommended “for weight watchers”, “for new mothers”, “for active teens” and with the Handi-Pak “for individuals”. The text explains how this cereal, with milk, gives you everything that you need for a healthy life.
Source: September 8, 1958 Life magazine.
