Description
Full color 9 3/4″ x 14″ ad that shows a husband and a wife enjoying a morning meal of Kellogg’s Rice Krispies. The wife is sitting there holding her spoon full of Rice Krispies out and wonders “How Much does nourishment weigh?” Her husband is sitting there somewhat amusedly in his business suit as he is either wondering how much it does weigh or if she would be safe to leave. The text says “With a spoon, forefinger and some Kellogg’s Rice Krispies, you can discover for yourself that food doesn’t have to be heavy to be loaded with vitamins, minerals, body-building and energy values. Light as it appears in this little balancing act, Rice Krispies gives you the important nutrition of sun-ripened whole grain rice. Trim young moderns are rediscovering this as a surprising source of nourishment withiout weight”.
Source: July 9, 1956 Life magazine.
