Description
Full color 9 1/2″ x 13 1/2″ ad for their Rice Krispies cereal and introducing their Variety Package. The ad shows Snap, Crackle and Pop saying “Quick!”, “Crunchy!” and “Dee-Licious!” over a plate of Rice Krispies Marshmallow Squares for which the ad contains a recipe. At the bottom of the ad it says “Coming Up…10 breakfast favorites!” and shows a lady holding a package of their Variety. I don’t know if they are intentionally drawn larger than what they were but these boxes seem to be larger than ‘single serving size’. The 7 different favorites that were represented in this package were their Corn Flakes, Pep, Rice Krispies, Corn Soya, Bran Flakes, Shredded Wheat and Crumbles.
Source: October 24, 1949 Life magazine.
