Description
Full color 4 3/4″ x 13″ ad for their Whole Wheat Pep cereal. The ad has a picture of a breakfast table with a bowl of this nutritious cereal topped off with slices of peach placed in front of a picture of a nurse with a military cloak and a container of roses. The headline, leaving the option as to whether it refers to the military nurse or the breakfast cereal or both, says that it “Does an Important Job”. The text begins by talking about the “taste this” provided by this cereal before getting into the nutritional value skillfully woven in by those people in Battle Creek. It reminds us of the need of a balanced diet with the food shortages that have resulted by the war and mentions the other brands of cereal that Kellogg’s was making, one of which was sure to appeal to your family members.
Source: June 1945 McCall’s.
