Description
Full color 9 1/2″ x 13 1/2″ ad for Kellogg’s Corn Flakes. This ad has a very stirring picture of a lady skippering a sailing boat and she is smiling as she holds on to the wheel. The ad headline says that “Keeping fit is part of her war job” and the rest of the text is as follows. “Faraday Benedict, active member of a prominent Chicago volunteer nursing service and well-known ‘Lady Skipper’ on Lake Michigan, knows that physical fitness is of first importance during wartime. In her few leisure hours, she sails her father’s 55-ft yawl, Southern Cross, for relaxation and exercise. A graduate of the University of Chicago in Home Economics and Nutrition, Miss Benedict plans meals both at home and afloat according to the U.S. Nutrition Food Rules”. The next thing that is said is that “She’s a ‘Self-Starter'” and, to demonstrate that, the text continues. “‘The right breakfast is important if you want to feel your best all morning long’ says Miss Benedict. ‘That’s why I stick to the ‘Self-Starter Breakfast’. Kellogg’s Corn Flakes taste wonderful, they’re the kind of cereal government nutrition experts tell us to eat; and they’re economical because they’re selling at the lowest price in years'”. The ad then goes into detail about “The Self-Starter Breakfast”. The ad then claims that “A big bowl of Kellogg’s Corn Flakes with some fruit and lots of milk. It gives you – VITAMINS; MINERALS; PROTEINS; FOOD – ENERGY plus the famous FLAVOR of Kellogg’s Corn Flakes that tastes so good it sharpens your appetite, makes you want to eat”.
Source: August 10, 1942 Life magazine.
