Description
Black and white 5 1/2″ x 13 3/4″ ad for Kellogg’s Pep Cereal. This ad has a four-cartoon set of drawings that starts off with the headline “How’s your Pep Appeal“. In the first drawing, there are two sisters, Sis and Babs and Babs is putting on makeup so Sis asks her, “Why the war paint, Babs? Impersonating a femme fatale?”. In the second drawing, Babs is throwing a fit and shouts “Quit picking on me, Sis! You’re terrible! A girl’s got to have a little glamor these days”. To which Sis, who is lying down on a couch replies “Glamor is spinach, darling. If you had more pep in your bones, you wouldn’t need so much paint on your face. I’ll bet what you need is vitamins. And that reminds me, come downstairs for a minute – for lesson No. 1″. In the third drawing, the two girls are sitting in the kitchen and Sis says “We can’t have pep without all our vitamins, my cherub. And one of the best ways to get two of the important vitamins, B and D, is right in the delicious cereal you sampling – Kellogg’s Pep“. Babs, in the middle of a mouthful, says “Say, where have you been hiding this? It’s the grandest tasting cereal I ever ate. Boy, are you a discoverer?” In the fourth and final drawing, we see Babs leaving with her date and she turns and says “Good-bye, Teacher. I’ll see if your lesson works” to which Sis replies “Where there’s pep there’s hope”. The headline at the bottom of the ad says that it’s “Vitamins for pep! Kellogg’s Pep for vitamins!”.
Source: March 11, 1940 Life magazine.
