Description
Full color 10″ x 13″ ad for their Liquid Dishwashing Soap. The headline makes the claim that “Joy in a Bottle beats Anything in a Box” and the text goes into the three reasons that make it so. The first reason is that it Costs less to use: Thrifty measuring cap stops waste, the second reason is because it is As easy to use as hand lotion already dissolved – instant suds while the third reason is because it has an Exclusive ingredient for more Grease-Cutting Power. In addition this new formula is “Kinder to hands than ever before”.
Source: October 1952 McCall’s.
