Description
Full color 10″ x 13 1/2″ ad for their Dishwashing Soap. This ad, with a lot of the same information that other ads for Joy had but with a different layout, claims that “Joy in a bottle beats anything in a box for dishwashing magic”. It claims that the fact that it is liquid offers dishwashing advantages that beats anything in a box. It offers three reasons to prove this fact. It claims that it “Costs less to use! Thrifty measuring cap stops waste!”, that it is “As easy to use as hand lotion already dissolved – instant suds!” and that it contains an “Exclusive ingredient for more grease-cutting power…”.
Source: September 1952 McCall’s.
