Description
Full color 7 1/2″ x 10 3/4″ ad shows a bottle of their La Rojena Tequila flanked by filled glasses in a stainless steel setting. The ad headline chants “Yummy, yummy, yummy, I’ve got Cuervo in my tonic” and the text compares Tequila to Vodka, noting that it has the same proof but a better taste. It claims that “the law won’t allow Vodka to be yummy” and mentions several mixed drinks famous for being made with Vodka and suggests substituting Tequila for Vodka. Time to buy stock in Tequila companies.
Source: June 1969 Playboy.
