Description
Full color 9 1/2″ x 13 1/2″ ad for their V-75 Sea Horse Outboard Motor. The larger picture in the ad shows a boat sporting the Super Sea-Horse V-75 Johnson passing an older, smaller boat that, according to the caption, is running a “Johnson of the 1920’s”. The man in the older boat is pointing to their motor and asking questions which the five occupants of the boat are trying to answer before pulling too far ahead. The headline claims this motor is the “Fastest Sea-Horse ever…and dependable as ever!”. The smaller picture in the ad shows a smaller boat running this motor and the caption claims that it is capable of “over 40 mph on many boats”. The text claims that the price for a Johnson motor were starting at $160 with the V-75 costing $895 with electric starting.
Source: March 26, 1960 Saturday Evening Post.