Description
Full color 9 1/2″ x 13 1/2″ ad for America’s Beverage of Moderation. This ad seems to indicate that, if you are a real American, you will drink beer. The picture in the ad is entitled Picnic On The Bay and is drawn by John Falter. It is listed as being Number 84 from the series Home Life in America and shows a small sailboat coming close to a deck that is occupied by several couples who are drinking beer. A lady, one of the two occupants of the sailboat, is handing a wicker basket to a man who is reaching dangerously over the edge as the other people watch this action with amusement. The headline chants “In this friendly, freedom-loving land of ours – Beer belongs…enjoy it!”.
Source: July 27, 1953 Life magazine.
