Description
Black and white 9 1/2″ x 13 1/2″ ad for Jockey Menswear – T-Shirts. This ad has twenty pictures at the top of the page, all showing a man starting the day off wearing an undershirt and preparing to put a shirt on over it. Each photo has a caption, starting off with “Brand New”, then going on to “Washed Once”, then “Washed Again” before following up with 17 more of “Etc.”. The text tells us that “Only Jockey T-shirts have New Power-Knit to keep their fit”. Then, in answer to your questions, we follow up with the text. “What in the world is New Power-Knit? It’s a brand new knitting process that’s exclusive with Jockey brand. Our knitting experts think it’s the greatest thing since knitting needles. But the important thing is that thanks to this new method plus the extra yarn it uses…Jockey T-shirts now feel better than ever, fit better than ever, wash better than ever, look better than ever. From their nylon-reinforced Seamfree collar to the extra long tail, they’re man-tailored to stay smooth and neat. No bagging! No sagging! No shrinkage problem! No bare midriffs for you! Only Jockey t-shirts are made like this”.
Source: August 21, 1964 Life magazine.
