Description
Full color 9 1/2″ x 13 1/2″ ad for the different ways that you can purchase Jim Beam Kentucky Straight Bourbon Whiskey for those special people on your Christmas shopping list. First there is a picture of the Beam’s Pin Bottle, shown with the gift box, and the caption says that it comes either 8 or 10 years old with 86.8 proof potency and has a built-in pourer. Continuing on there is a picture of the bottle and gift box of Beam’s Choice. This is a charcoal filtered sour mash that has been aged for 6 years and is 90 proof. For someone special next we have the Beam’s Olympian in Light Wedgewood Blue. This one is considered a collector’s item with it’s classic design and is aged for 6 years and comes in at a whopping 100 proof. Last we have the regular bottle with it’s gift box of birds in flight and is described as being 86 proof.
Source: December 5, 1960 Life magazine.
