Description
Black and white 9 1/2″ x 13 1/2″ ad for their Kentucky Straight Bourbon Whiskey. The headline claims that this product is “Worthy of Your Trust” and has several pictures of Fifth and Sixth Generation family members who are still involved in the production of this Whiskey. The text claims that “Today, as for 165 years, it is still the Beams who make Beam in Kentucky…the world’s finest Bourbon since 1795″. Shown in the ad too are several different bottles of this product. We see the regular bottle with the white label, the Beam’s Choice with the Green Label and the Beam’s Pin Bottle that came with the Built-In Pourer.
Source: August 29, 1960 Life magazine.
