Description
Full color 9 1/2″ x 13 1/2″ ad for their Kentucky Straight Bourbon Whiskey. There is a picture of two men who are out for a day of fishing and they have pulled their small boat to shore and are spending some time talking. The one man, who is dressed as though he was fishing, is sitting on a rock and looking up at the other man who is standing with his fishing rod in his left hand and a full bottle of Jim Beam in his right. The actual fisherman is asking “Since when do you drink Bourbon?” and the other answers “Since I tasted Jim Beam“. The text calls that “understandable” and mentions this year was their 170th Birthday, that it had been made For Six Generations with One Family…One Formula…One Purpose.
Source: April 2, 1965 Life magazine.
