Description
Black and white 7 1/4″ x 10 1/2″ ad for their Kentucky Straight Bourbon Whiskey. The ad has a photo of a young man, Brian Cusack, leaning under the hood of his car holding a trouble light. The ad headline asks him “Since when do you drink Jim Beam“ and has his answer of “Since I started customizing my tastes”.
Source: May 1978 Playboy.