Description
Black and white 9 1/2″ x 13 1/2″ ad for their Kentucky Straight Bourbon Whiskey. This ad, with the headline of “How to live to be 175” contains the writings of Ronald L. Phillips telling “The almost unbelievable story of Jim Beam Bourbon. And the fascinating secrets of a family art that have been handed down from Beam to Beam since 1795″. The text talks about the different Beam’s who have continually distilled this bourbon since 1795, about how it is “175 years behind the times”, it talks about “Jacob’s First Secret – start with a Good Beer”, it tells us about “A surprise from Nature makes Beam whiskey Beam Bourbon” and ends by talking about “The real Secret of Jim Beam“.
Source: November 18, 1969 Look magazine.
