Description
Full color 9 1/2″ x 13 1/2″ ad for their Kentucky Straight Bourbon Whiskey. The ad has a picture of two tuxedoed men leaning on a pool table holding glasses of Jim Beam as the pool balls remain caged in their rack. The headline has one man asking “Since when do you drink Bourbon” and receiving the answer “Since I tasted Jim Beam“. The text talks how “understandable” that is due to the taste and smoothness of this product. They insist that there is “No need to acquire a taste for Bourbon. Just acquire Jim Beam“.
Source: September 18, 1964 Life magazine.
