Description
Black and white 10″ x 12″ ad for their Smooth Sippin’ Tennessee Whiskey. The picture at the top of the page shows a man wearing overalls, a plaid shirt and a hat and he is sitting on a drum which is one of three. The ad says that “At Jack Daniels Distillery, men take pride in a whiskey-making tradition that calls for moving slowly”. In the next paragraph they tell just what is involved in making whiskey their way. Seeping it through room-high mellowing vats and then waiting while their whiskey gains more smoothness in charred oak barrels. They say that “there are times when it looks like we’re hardly working”.
Source: May 1991 Life magazine.
