Description
Black and white 7 1/2″ x 10 1/2″ ad for their Tennessee Sour Mash Whiskey. The ad has a picture of an old man who has stopped in the park in the center of a very quiet little town and is sipping water from an old drinking fountain. The ad claims that “Anywhere in Jack Daniel’s Hollow is a good place to get a drink of water. It all comes from our cool limestone spring.” The ad then discusses in more detail the water that is used in the production of this fine Whiskey.
Source: December 6, 1963 Time magazine.
