Description
Full color 9 1/2″ x 13″ ad for their 99 44/100 % Pure Soap. The ad has a large picture of an attractive woman with her head framed by pink flowers under a headline that identifies “That Ivory Look” and claims that “Young America has it…You can have it in 7 days”. There are two other smaller pictures of people with this kind of soft skin. One is a baby who is called a Playpen Pretty and the other is a blonde lady immersed in a swimming pool. The ad reminds us that this soap floats and that “More doctors advise Ivory than any other soap”.
Source: September 1952 McCall’s.
