Description
Full color 10″ x 13 1/2″ ad for their Giant Economy Size Laundry Soap Pictured is a young mother kissing her young child on the cheek as he sits on the changing table discovering his toes. The headline says “Ivory Snow Safest possible soap for baby’s things, for yours too” and “for everything you wash with special care…by Hand or Machine”. Pictures below claim this detergent is best for Diapers, for Lingerie and for Nice Machine Washables and calls it “The only soap both Ivory-Safe and Granulated for efficiency.”
Source: November 1954 Woman’s Home Companion.
