Description
Full color 9 1/2″ x 13″ ad for their Granulated Laundry Soap. There is a picture of a pretty girl sitting on the grass in a field while wearing a white skirt with red stripes in and the headline promises “Longer Life for gay colors with amazing cool-water Ivory Snow“. The ad calls it “New! Different!…It carries protection a step farther” and the text talks about the “‘snowdrops’ that burst into instant suds in lukewarm water”. It claims that with these Safe Suds you will receive “Longer Life for prints, nylons, Rayons, Slips”.
Source: June 1946 Woman’s Home Companion.
