Description
Black and white 9 1/2″ x 13″ ad for their Tooth-Paste, now with a King-Size Stand-Up Cap. To emphasize this feature there is a picture of a young boy, missing a front tooth, standing on his head next to a tube of this product which is also standing on it’s head. The caption has him saying “Look, Mom! Now Ipana can stand on its head, too!” and the text has a series of questions supposedly from the public that have been answered by the Company. The claim is made that Ipana with WD-9 “Destroys decay bacteria best of all leading tooth pastes.”
Source: April 30, 1956 Life magazine.
