Description
Black and white 9 1/2″ x 13 1/2″ ad Ipana Tooth Paste. There is a picture of a young man with a broad smile on his face, broad enough to show the missing tooth from the front and the ad headline says “This space reserved for a tooth that must last for 63 years”. The ad text is a combination of Questions and Answers. “You: Well, I certainly hope my child’s second tooth last for keeps. Us: So do we. But the average child loses one or more of his second teeth in his teens. You: Good heavens! I don’t that to happen to my son. Us: That’s why we make new Ipana with WD-9. You: Come again with the WD-9? Us: Simple. WD-9 in Ipana destroys decay bacteria that cause cavities. You: Don’t other tooth pastes? You: Most do – but Ipana with WD-9 destroys decay bacteria better than any other leading tooth paste – including fluoride tooth paste. That’s not our say-so, but sciences. You: So, Ipana is good for children’s teeth. How about my teeth? Us: Wonderful for the whole family’s. And you’ll like the new “good morning” flavor. Tomorrow morning“.
Source: March 19, 1956 Life magazine.
