Description
Black and white 10″ x 14″ ad for their NEW White Tooth Paste with Acid-Inhibitor WD-9. There is a picture of a happy family of four, the ideal size for the time, sitting at the dining room table still dressed in their Sunday clothes happily eating one of Mom’s delicious cakes. The headline claims that you can “Now…enjoy sweet foods and protect your teeth from cavities. New white Ipana with WD-9 inhibits tooth-decay acids”. The text goes into details about why this product works and has a smaller picture of a smiling mother watching her young daughter furiously brushing her teeth while Mom holds the tube of Ipana.
Source: March 29, 1954 Life magazine.
