Description
Black and white 10″ x 13 3/4″ ad for Ipana Toothpaste with WD-9. The headline in this ad says that “At all stores now – in same familiar package! IPANA WITH WD-9 DESTROYS ENZYMES that cause decay and bad breath!”. Pretty impressive statement! There is a box here that has a headline stating “What are ENZYMES? Why should you fight them? Here are the facts – in plain language!”. There are eight paragraphs answering those questions. Then, to the right of this, is a picture showing an empty box of Ipana with the tube on top of it and toothpaste being squeezed onto a toothbrush. The statement under this claims that “All Ipana Now On Sale Contains Anti-Enzyme WD-9. For many months, all Ipana shipped to your favorite store has contained anti-enzyme WD-9. It’s in the familiar yellow-and-red striped carton – at all stores now”. And, below this, is another headline, this one claiming that “We’re so sure you’ll like it, You Get 25 Cents for trying your first tube”.
Source: September 28, 1953 Life magazine.
