Description
Black and white 9 1/2″ x 13″ ad for their Tooth Paste. There is a picture of a mother and her two children standing in the bathroom and brushing their teeth for the camera. The headline assures us that “New Ipana Destroys Decay and Bad-Breath Bacteria” and explains “New, Exclusive, Bacteria-Fighting Formula! Your teeth and breath stay cleaner…You reduce Decay better!”. The text talks about mouth odor being gone even four hours later, how it “Penetrates to ‘danger spots'”, and children love the taste by a 2 to 1 majority.
Source: April 1953 Woman’s Home Companion.
