Description
Black and white 9 1/2″ x 13 1/2″ ad for Ipana Tooth Paste. The ad has a picture of a woman placing a few daisies behind her ear as she smiles in happiness under the headline that asks “How Sparkling can you be?”. Beside this woman there are three different “twosomes” shown, each with a little bit of conversation. In the first one, the boy is thinking as he walks next to the girl, “What makes her teeth so sparkling clean?” and the girl thinks back, “The answer is Ipana“. In the second one, there are two women, one sitting and the other standing and the one sitting thinks, “She’s got a date most every night!”. Her friend, slyly smiling, responds by thinking, “The answer is Ipana“. In the third picture it shows a man cuddling up to a woman as he thinks “What makes her mouth so sparkling fresh” and the woman, smiling as she thinks, “The answer is Ipana“. In the center of the ad is a banner that says the same thing that each of the women who answered did, “The answer is Ipana“. It then says that “There’s nothing like a sparkling bright smile to give you a confident lift! So start today with Ipana – to get your teeth cleaner, reveal the hidden sparkle of your smile – and help prevent tooth decay. You’ll love Ipana’s sparkling taste – leaves your mouth fresher, breath sweeter, too. Get Ipana today for your Smile of Beauty!”.
Source: April 1951 Woman’s Home Companion.
