Description
Diesels – Full color 9 1/2″ x 13 1/2″ ad for their Diesel Trucks. The headline offers you “Diesels that weigh less, do more to cut costs!” and shows two examples of their work. At the top of the page is the DCO-405 Series with the text providing many details of this truck. Next is their new lightweight, compact design, the BC-Diesel Series with information about the engines and the possible payloads. The ad claims that International Trucks have the “World’s Most Complete Line”.
Source: March 21, 1960 Life magazine.
