Description
International Pickups – Black and white 8″ x 10 1/2″ ad that embraces the 9 International Pickup Models to choose from. The large picture in the ad shows a man sitting in the driver’s seat of a Light-Colored International Pickup that is loaded down with bags of feed and seed and has Green Valley Farm printed on the door. The smaller picture shows the same truck with a wood frame added to the bed to increase the amount it can haul. The ad headline tells you to “Start your planting with this idea: International Trucks keep costs down on the farm”. The text makes the general statement concerning the low-cost of operating these vehicles before mentioning that International has been “the heavy-duty sales leader for 22 straight years”. It then talks about the features of the Comfo-Vision cab which has been designed by drivers for drivers and the caption under the larger picture mentions the ranges of body-sizes and GVW ratings.
Source: February 1954 Country Gentleman.
