Description
Full color 7 3/4″ x 11″ ad for their Freezers. There is a picture of a housewife looking into her International Harvester Freezer with ease as another lady looks on with envy. The headline says “Be prepared when folks drop in with a Feast from your Freezer” and the ad shows Fresh fruits and berries in midwinter, Frozen safe-storage for meats, Flavorful vitamin-packed vegetables and Favorite baking done far in advance. The text talks about a “farm family just isn’t complete without it” and claims this 11.1 cubic-foot unit would store 385 pounds of food safely. There are drawings at the bottom of the page showing their Junior Size Freezer which would hold 150 pounds of food and their 8-cubic-foot Refrigerator.
Source: April 1948 Farm Journal.
