Description
International D-300 Trucks – Full color 10″ x 13 3/4″ ad that is for the advantages of having a 1940 International D-300 Truck. This is a very colorful ad having several spots to look. At the top there is a waitress walking outside with a platter filled with bottles of something and she is walking past a sign that says “Curb Service”. Then, the bulk of the ad is taken up with a man who is unloading from a 1940 Green International D-300 Truck a case of bottles and the truck is filled with them. The ad headline says that “You Can’t Beat BOTTLED BEVERAGES and Bottlers say You Can’t Beat International Trucks“. The text next to the truck says that the “Outstanding popular truck for bottlers is the International Cab-Over-Engine Model D-300 with its ideal 1/3-2/3 load distribution. Unusual maneuverability saves time between stops in city hauling. The comfortable cab provides easy riding, wide-angle vision and maximum safety for driver, truck and load”. The ad text says that “It’s a good old American custom to slake your thirst with a delicious, sparkling bottled beverage. The cost is small and the satisfaction great. Only an immense industry operated at the peak of efficiency could make it possible for you to take your choice of hundreds of long, refreshing drinks at only a nickel apiece. Over 7,500 independent bottling companies distribute 21 billion bottles a year through half a million outlets, making the retail volume just about an even billion dollars annually! Transportation is a factor of the most vital importance in the bottling business. Bottlers themselves will tell you that flavor sells their products but their profits depend on their trucks. That’s why so many bottlers standardize on International Trucks. For any business, International offers a complete range of sizes, from 1/2-ton light-delivery to powerful six-wheelers. Each model is engineered to do its job at the lowest possible cost per ton or per mile”. At the lower right hand side there is a picture of a smiling little boy who is sucking on a straw drinking a bottle of pop.
Source: May 20, 1940 Life magazine.
