Description
Black and white 9 3/4″ x 13 3/4″ ad that is for the Insurance Company of North America. This ad has a drawing at the top showing several men talking while another man is working, yet the two men have been joined by a third man, a fireman who is not really there. He is, as the ad says, “A hot tip cuts a stove manufacturer’s insurance costs in half…”. The text says that “Fire insurance rates, obviously, must be based on the degree of fire hazard present. This varies with different properties and, while contributing factors are not always controllable, often they are…and it is the function of the North America White Fireman to discover and correct controllable hazards, and thus enable the policyholder to obtain a lower insurance rate. For instance, a large stove manufacturing plant was paint-spraying its product in the open, an extremely dangerous procedure. The White Fireman recommended that this operation be done in a properly segregated room, that paint and gasoline be stored more safely, and a standard waste can be provided for paint-soaked rags. It was easy for this manufacturer to adopt this suggestion…and profitable, too, for he thus not only made his plant safer but obtained a reduction of 54% of his fire insurance costs”.
Source: May 20, 1940 Life magazine.
