Description
Black and white 9 1/2″ x 13 1/2″ ad for their 86 Proof Blended Whiskey from Hiram Walker. The ad shows an elderly pair being friendly with each other in the elevator of a many-storied building. The man is in a uniform and is holding a case of Imperial Whiskey by Hiram Walker and he is smiling at the lady dressed in a maid’s uniform who is holding a silver bowl as she stands next to the panel to choose the floor you wish to stop at. The headline could be a statement or it could be the opening line by this suave gentleman but it says “Knowledgeable people drink Imperial. It’s a matter of taste (and value).”.
Source: October 3, 1960 Life magazine.
