Description
Full color 9 1/2″ x 13 1/2″ ad for their Electric Typewriters. There is a picture of a no-nonsense lady standing behind a table upon which is perched a new IBM Electric Typewriter. This lady is holding up the plug end of the power cord as the headline urges you to “Free yourself from typing fatigue”. The text begins with some calming words about what parts of your body will not suffer as much any more if you get, or have your boss get, a new IBM Electric Typewriter. The text continues by talking about “the merest touch on the keys” and the carriage being returned and spaced from “a gentle tap on a key within easy reach of your little finger”. To make things easier this ad includes a coupon that will bring information your way.
Source: July 27, 1953 Life magazine.
