Description
Full color 10″ x 13 1/2″ ad that announces that it is the “Newest Member of the International Family”. The ad picture shows a bottle of, what is labeled as, IBI Malt Liquor. There is a filled glass next to it and four round cannisters of a different color liquid. The ad touts this as “Pale, golden, sparkling…new IBI Malt Liquor is a malt beverage of superb character…smooth and dry…distinguished by a remarkable depth of flavor. This is a beverage you will serve with pride, enjoy with profound pleasure…along with other fine beer and ale bearing the seal of International Beverages, Inc“. The other fine beers and ales that share the name are Iroquois, Frankenmuth, Silver Bar, Old Dutch, Bavarians and Tropical.
Source: June 2, 1961 Life magazine.
